HOMEInvasion Household Penetration.

SITUATION

The situation is that although Facebook, Google, etc. offer zip code targeting, it only targets estimated locations. Home internet never shows your actual address. It shows your city, generically.

Here's my current location reported by our Cable Internet Provider:

Notice that, it doesn't show my location. Just a generic "Las Vegas" with a very large circle.

This is the limitation of Facebook, Google and traditional advertising. They are limited to this broad targeting. They claim zip code targeting, but it's based on "very large circles."

 

COMPLICATION

There is a solution. It's called Direct Address Inject technology. Used by every Fortune 500 company it targets individual homes, and covers the entire household, and all mobile phones at that address. Unfortunately, it is too complex, and too expensive for ordinary businesses.

 

SOLUTION

Normally, it requires a team of engineers to accomplish this level of address based targeting. Our proprietary AI technology is capable of doing what an entire team is capable of. That allows us to pass the savings on to you, and empower ordinary businesses (without million dollar budgets).

 

URGENCY

There are some limitations to this technology, due to the way it works (explained later), there are a limited number of clients that can use it in an area. Once your local area (or a set of homes) is claimed, it is no longer available to you.

During our initial launch of this technology there are some price incentives to our beta testers. If you are interested, contact us to check availability.

 

HOW IT WORKS

This technology is address based. It can target an individual home, or a list of homes in a narrow zip code, or even a specific street.

What this technology does is identify the specific internet provider, for a specific home, then control the advertising that homes sees.

This extends to any phones or tablets at that location.

Once identified, we can make sure you are the only ads they see.

 

FINANCIAL ASPECTS

From a financial perspective, traditional advertising fools you into spending money on false targeting.

Imagine knowing exactly who you're targeting, every time.

Instead of spending on everyone except your target, you can spend a fraction on exactly what you want.

This allows you to spend more, on the exact targets to drive growth.

 

ADDITIONAL BENEFITS

• You collect targeted customers into a list so you can have a business asset.
• You only target specific zip code, streets, or known addresses so you can save money by focusing your efforts.
• You save time by generating results immediately from specific targets, instead of generic, false marketing areas.

The bottom line is that you have control over your spending, and you can focus your spending on results.

 

QUESTIONS?

If you have questions, or wish to know availability in your area, please contact one of our technical advisors.